KGS designs beautiful and memorable visual design identities.

The visual identity is often considered the entire brand identity, KGS works from a more holistic perspective where the visual identity is part of a wider brand identity system including all touchpoints, such as products, architectural spaces and rituals.

To learn more about how KGS works with brand design - get in touch or sign-up for the upcoming course Brand Building.

The KGS network includes artists, photographers, type designers and illustrators.

KGS helps design rituals for internal and external brand building.

Rituals are an underrated and underutilized brand strategic tool and expression for creating meaning, identity and belonging.

Normally we consider rituals as something belonging to ancient cultures or the realms of religion, but our entire existence is guided by rituals. Rituals anchor us both in the present and within a larger context of history, community and culture.

Rituals are stylized, repeated, symbolic actions we perform to:

• Structure and bring continuity to our lives.

• Enact beliefs, turning ideals into tangible actions.

• Enable transitions and transformation.

• Share communal knowledge across time.

• Express and affirm social identity and belonging.

• Build and maintain community.

• Connect with the sacred and divine.

The rituals we perform today often lack meaning, we forgot why we are doing them. It has become empty, meaningless performances. Modern people are meaning starved, missing ways to navigate the world. Brands can supply that, but it takes courage and authentic beliefs.

Get in touch if you want to explore how ritual thinking can help you build a stronger internal and external brand. Or start by checking out the course Brand Building, to learn more about the role of ritual in brand building.

The KGS network includes researchers from anthropology and service design specialists.

“I always try to improve my understanding of cultures by observing or partaking in the enactment of rituals. From the mundane to the transformative. The playful to the solemn. The quiet to the confrontational. The private to the shared.

A beautifully simple and inclusive expression of Carioca identity takes place on Ipanema Beach in Rio de Janeiro. Here, hundreds of people congregate on the large rock formation Pedra do Arpoado to watch the sunset. A communal act unifying primordial sun worship with Instagram culture. Camera phones are used as ritual props, the medium for connecting with the divine – capturing it: the sublimity, the energy, the immortality.”

- Karl Grøndal

KGS designs intuitive and beautiful products.

In this digitized world where everything is getting increasingly abstract and intangible, we need, as physical beings, material objects to hold on to. Objects we can use as identity signifiers and props in embodied rituals. Objects is also a way to materialize brand beliefs and create a multi-sensorial connection between brand and costumer.

When crafting new products and brand design languages we consider:

• Brand beliefs
• Aesthetics

• Usability

• Ritual context

• Manufacturing

• Environmental impact

To learn more about how KGS approaches industrial design projects sign-up for the KGS-U course Iconic Design. Here you will learn about core concepts such as meaning density, cultural provenance and ritual innovation. To get a full understanding of how KGS works with brand and design check out the course Brand Building as well.

The KGS network includes engineers, model makers and 3D artists.

KGS designs intuitive, engaging and beautiful digital products and interfaces, such as apps, websites and product displays.

The digital realm has become all encompassing and pervasive. Today all brands connects with their audience through digital media. For some organisations it’s the the only touchpoint through which the consumer experiences the brand, so it has to be crafted to perfection. First impressions matter.

Get in touch if you want KGS to help improve your brand's digital interfaces with the world.

The KGS network includes usability specialists, motion designers and developers.

KGS helps design brand places such as shops, offices and other spatial brand experiences.

The ambition is always to design brand sites that express the brand beliefs through a singular aesthetic language and atmosphere.

KGS also considers the brand space as a site for ritual performance and experience.

To better understand how architectural design can shape brand experiences that strengthen the connection between your audience and brand, get in touch or sign-up for the course Brand Building.

The KGS networks includes architects, engineers, 3D artists and contractors.